Is your networking not working as great as you would like? In this book, you will see that I encourage you to stop networking, and instead create a NetWeb for net profit! Networking does not work; because, in general, it is random activity. People are often taught networking techniques, that simply don’t work. In the end, many suck at it; yet, they don’t mean to. It’s simply that, many are great at building relationships with friends and family; but, when it comes to business it seems icky, weird, awkward, and uncomfortable. People network without question, because they are told it’s what they should be doing. Those who despise it force themselves to do it, and oftentimes, those who actually enjoy it don’t fully understand, there is an art and science to building business relationships and mastering referrals.
In this book, you will learn, in detail, about networking sharks, and how they show up to events looking for their next victim to prey on. Also, you will learn about the skunks who spray their business cards out to everyone, and then pray someone hires them. Then you will learn about the squirrels, who collect business cards and then stash them away just in case they need them someday. You will see that, you more than likely, have been networking as a shark, a squirrel, and a skunk; but, I will teach you the wise ways of the spider through netwebbing. As you grow to understand netwebbing, and utilize the strategies, you will find that netwebbing is, not only fun, but, is also strategic, producing you the results you truly desire.
No matter what your thoughts were of a spider before this analogy, I invite you to look at the elegant, sophisticated, strategic, beautiful, and masterful way she works her magic. I encourage you to ask yourself: Have I been acting as a shark, skunk, squirrel, or spider? More than likely, you have been acting as at least one of the four, or a combination of the first three. If you have not started networking at all yet, then be excited for what you are about to learn that will get you started on the right track. The bottom-line is, you have the choice of who you want to be seen as, and how you want to be received and perceived in your marketplace. If you have been acting as a shark, skunk, or squirrel, don’t worry—I have personally have been a shark, a skunk, and a squirrel at one time in my life (and sometimes all three at once).